Bonnie Smith is nuts about history and how it can drive your business, your important causes and organizations. She has been passionate about this subject matter for years and understands that getting out the word is essential. The suffrage activists at the turn of the 20th were extremely sophisticated about the importance of the news media, and this was a new platform for the nation. Are you about to be interviewed by a reporter? It can be a bit unnerving, but here are some tips Bonnie believes will help.
* Don’t wing it! In spite of how much you know your subject, during the interview you won’t remember everything. Write down the key points you want to make, print them out, and hold the sheet of paper in front of you.
Think about the questions the reporter will ask and be prepared. There’s the specific subject of the interview, but there’s also context, information about you and/or your company, something about your own history or the history of your organization. really think it through.
An example: One of Bonnie’s clients knew Pope John Paul II, and he will be interviewed in April when the Pope is canonized. She prepared interview sheets for her client that include a chronology of his relationship with the Pope (dates and what happened when), bullet points about the Pope’s life and career, and quotes that my client has given over the years to newspapers. He will be prepared.
Your goal is to appear knowledgeable about your subject and self confident. Be prepared!
* Stand up when you talk to the reporter. It sounds simple, but people sound more alert and self confident when they speak standing up vs. sitting down!
* Get rest, go for a walk, whatever helps you be at your alert best.
* Try to be interviewed at the time of day that works best for you. See if you can work with the reporter to arrange your interview during the best time of day for you.
* Do NOT have a glass of wine or anything else to “relax you.” Believe it or not some people do this, and it’s a bad idea. It shows.
What else puts you in a good mood? Do it! You want to come across as happy and, again, self confident and knowledgeable.
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